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Tuesday, April 3 • 3:45pm - 4:15pm
How Talent-acquisition Helped Reduce the Time it Takes to Buy a Car

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Retailer Sonic Automotive set out to revolutionize the car-buying experience which included reducing the purchase time from the agonizing 3–4 hour process to under an hour. This new experience involves innovative technology, and requires a different skill set than the traditional automotive sales associate. Senior Director of Talent Acquisition John Perez will tell you how Sonic pulled it off.

Who should attend

Those thinking of improving quality of hire; improving their brands; boosting ROI; changing the type of people it hires given changing business needs

What to expect

A case study of one company’s ...  

  • changing the nature of the kind of people it hires, particularly salespeople
  • change in their employment brand
  • radical changes to selection/assessment testing
  • use of digital interview technology
  • multifaceted learning strategy used to gain engagement
  • return on investment

avatar for John Perez

John Perez

Senior director of talent acquisition, Sonic Automotive
John Perez has over 24 years of experience in Guest Experience, Retail Management, Training, Organizational Development, and Talent Acquisition. While Sonic Automotive has been disrupting the retail automotive industry with its  new Guest Experience initiative, he has led the change... Read More →

Tuesday April 3, 2018 3:45pm - 4:15pm PDT
San Diego Ballroom C