ERE San Diego 2018

Retailer Sonic Automotive set out to revolutionize the car-buying experience which included reducing the purchase time from the agonizing 3–4 hour process to under an hour. This new experience involves innovative technology, and requires a different skill set than the traditional automotive sales associate. Senior Director of Talent Acquisition John Perez will tell you how Sonic pulled it off.

Who should attend

Those thinking of improving quality of hire; improving their brands; boosting ROI; changing the type of people it hires given changing business needs

What to expect

A case study of one company’s ...  

• changing the nature of the kind of people it hires, particularly salespeople
• change in their employment brand
• radical changes to selection/assessment testing
• use of digital interview technology
• multifaceted learning strategy used to gain engagement
• return on investment