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Wednesday, April 4 • 11:35am - 12:00pm
If You Build It, They Will Come: Personal and Professional Branding for Talent Attraction

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The need for recruiters (and all employees) to become active participants in branding initiatives is absolutely vital to winning the ongoing battle for top talent. The idea is straightforward: Rather than spend more money and time on active sourcing or outreach, try instead to make recruiting a “passive income stream” where top candidates came directly to you at all hours of the day and night. 

Steve’s presentation, “If You Build It, They Will Come,” discusses the necessity of and strategy behind having employees build personal and professional brands that ultimately drive value for the company via increased talent attraction, engagement, and education.
Who should attend
Recruiting leaders who want to understand the value of individual brand building on talent attraction, engagement, and education.

Recruiters who want to start implementing strategies to create a personal and professional brand.
What to expect
Steve’s personal branding story and how it’s benefitted one of the world’s top companies.

Data and evidence behind the need for individuals to build brands.

Strategies and go-forward steps to begin immediately creating your personal and professional brand.

avatar for Steve Crider

Steve Crider

Principal/Coach, Workforce Awakening, McKinsey
Steve Crider has gained significant experience in progressive talent acquisition and recruiting roles at some of the world’s leading companies over the last seven years.  Former a senior recruiter with McKinsey & Company’s New Ventures group, his primary duties involved attracting... Read More →

Wednesday April 4, 2018 11:35am - 12:00pm PDT
San Diego Ballroom B