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Wednesday, April 4 • 11:35am - 12:00pm
The Future of Video in Recruitment

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Marketing research has proven that video has an impact that far outreaches text and images combined. Video is taking over social media so much so that Facebook execs have predicted that the platform will be all video in less than four years. Recruitment teams need to embrace this future and build a video strategy or lose out.

Who should attend

Recruiters, brand managers

What to expect

Audra Knight will cover:

  • Emotional storytelling: the secret to creating recruitment videos that go viral
  • Low budgets and what we can learn from the unboxing video trend
  • Interactive technology and employment branding: live video, 360 video, and virtual reality
  • The future of video marketing: behavior-based personalization

avatar for Audra Knight

Audra Knight

Recruitment Operations Manager, Tenable
Audra Knight is a brand boundary breaker and serves as the manager of recruitment operations at cybersecurity-leader Tenable. She creates and supports its global talent acquisition strategy to include process improvement and employment brand management. Her innovation and successes... Read More →

Wednesday April 4, 2018 11:35am - 12:00pm PDT
Salons 1-4