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Wednesday, April 4 • 1:45pm - 2:15pm
DIY Scaling: Hiring, Marketing, Expansion, and Culture

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Andii Lee will examine the idea of scaling rapidly while overcoming limits with geography, resources, leadership approval, and brand recognition. Follow along as we walk through case studies on hiring, marketing, culture positioning, and opening new offices -- complete with technology and practical tips to help you tackle these challenges.

Who should attend

Recruiters and recruiting leaders; growing companies; small- and medium-size company recruiters

What to expect

Lee will cover …

  • Hiring: growing a technical team in a talent desert and homegrown developers through university recruiting
  • Marketing: scaling your talent brand at each step for companies from 75 to 1,000 employees; creating grassroots movement to drive leadership buy-in
  • Expansion: building out satellite/new offices, what to watch for and how to get up to speed, and maintaining culture
  • Culture: go beyond the candy wall, sell your culture, and tell your story without relying on perks to speak for you

avatar for Andii Lee

Andii Lee

Director, Talent Operations, Procore
Andii Lee, director of talent operations at Procore, started her career in project management working in a communications firm, systems engineering group, and graduated into SaaS in 2013. She took a leap when offered the role of building the talent function and scaling Procore from... Read More →

Wednesday April 4, 2018 1:45pm - 2:15pm PDT
San Diego Ballroom B